Malaysia Cross Border E-Commerce Association


Bridging the future of E-Commerce in Asia and beyond

MCBEA aims to bridge the future of eCommerce

Our programs include networking events, knowledge sharing, business matching, promotional roadshows and awards.

The Malaysia Cross Border e-Commerce Association (MCBEA) was formed to represent business communities with the main objective in facilitating, promoting and enhancing the competitiveness of both in domestic and international trades via cross border e-commerce platforms. The association is committed to creating level playing fields, strengthening mutual cooperation between enterprises.

Community member giving insights on e-commerce

Networking Events

Casual business matching session

Knowledge Sharing


Business Matching

Networking session during Day 2

Promotional Roadshows



Brainstorming with participants

Team Building

Our Mission

The Association also aims to achieve rapid and sustainable development of cross-border e-commerce through mutual joint effort between governments, enterprises and guiding enterprises to establish both import and export businesses via B2B/B2B2C/B2C/G2B/G2B2C transaction models.


Continuously innovate the development of cross-border e-commerce economy.


Strengthen the industry ecosystem through proper governance and business integrity.


Protect members’ business interest and legitimacy.

We advise leaders on their most critical issues and opportunities.

Our Objectives

The Association will create convenient trading channels to drive imports, encourage exports, nurture and accelerate the pace of digital economic transformation and foster a collaborative, unified and competitive cross-border e-commerce trading environment.

Council Members 2022 - 2024

The Team behind MCBEA.


Eng Kin Hoong

CIS IT (M) Sdn Bhd

President Emeritus & Immediate Past President

Chin Chee Seong

B2B Commerce (M) Sdn Bhd

Deputy President

Rehniiel Ong

Macrolink Express (M) Sdn Bhd

mcbea-Chua Khai Suan
Secretary General

Chua Khai Suan

YouBuy Online Sdn Bhd


Dato’ Tan Hock Chye

SEATech Ventures Corp

Vice President

Chan Kok Long

iPay88 (M) Sdn Bhd

Vice President

Ganesh Kumar

Commerce DotAsia Ventures Sdn Bhd

mcbea-Dr William Lim
Vice President

Dr. William Lim

Nexfaculty Sdn Bhd

mcbea-Dato' Danny Tan
Vice President

Dato’ Danny Tan

HYT Cross Border

Vice President

Fione Tan

e1net Sdn Bhd

Council Member

Hamir Tukiman

Triwulan Sdn Bhd

Council Member

Chua Ching Hang

B2B International Sdn Bhd

Council Member

Ricky Tew

Asia Commerce Logistics

Kim Ong
Council Member

Ong Seok Khim

Triaset Sdn Bhd

Nhu Nguyen
Council Member

Nhu Ngu Yen

Salt Tech Solutions Sdn Bhd

mcbea-Ann Khoo
Council Member

Ann Khoo


mcbea-Lier Kim Choon
Council Member

KC Lier

eThink Media

mcbea-Joshua Chin
Council Member

Joshua Chin

Linear Channel Sdn Bhd


Dr. T.S. Lee

B2B FinPal Sdn Bhd

mcbea - Cheah Kok Hoong 2

Prof. Cheah Kok Hoong

Hitachi Sunway Information Systems

mcbea-Prof Foo Ngee Kee

Datuk Prof. N.K. Foo

SME Association of Sabah


Jeff Ooi Boon Seang

Fintech Qriocity Sdn Bhd (FinQ)

Promoting cross border e-commerce trade in this Southeast Asia and beyond.

Latest Industry News & Activities

Get updated with MCBEA’s recurring list of activities and news.

MCBEA Membership

Promoting cross border e-commerce trade in this Southeast Asia and beyond.

Membership Benefits

Membership Registration

Membership is open to Malaysians and Malaysia based corporations involved in the e-commerce industry.

(i) One time Entrance Fees for all categories: RM 50

(ii) Subscription are structured as below:
a) Life member RM2,000 one time
b) Ordinary member RM200 per annum
c) Affiliate member RM200 per annum
d) Associate member RM200 per annum
e) Honorary member By Invitation Only
f) Individual member RM100 per annum

Contact Us

Get updated with MCBEA’s recurring list of activities and news.

Get in touch with us.

Malaysian Cross Border e-Commerce Association (MCBEA)
Unit T2-L9, Level 9, Tower 2, PJ 33 (Jaya 33),
Jalan Semangat, Seksyen 13,
46200 Petaling Jaya, Selangor Darul Ehsan

Tel: +603-7629 7388

Email: [email protected]

Questions for us? Let us know.

    Let MCBEA be the Growth of your Business.

    You've done a lot to get your business off the ground. Now it's time to elevate your business to the next level.